MessengerPeople

Take it again from the top

After shifting the focus from messaging newsletters to customer service via messaging apps, we rebranded the company from WhatsBroadcast to MessengerPeople.

In addition to the new logo, I developed the complete brand design including color palette, imagery and typography. We implemented the website design, platform UX, printed products and office document templates with the entire team.

In 2021, MessengerPeople was acquired by the Swedish CPaaS company Sinch. For about a year, the brand continued as MessengerPeople by Sinch until it eventually evolved into the Sinch Engage product brand.

Our logo is our seal of quality and our signature as the specialist for messaging services.

Our image mark is the Spectral Bubble. It reflects the wide range of messaging apps that we bundle in our solution and for whose professional use we provide the framework. It is sophisticated, dynamic and vibrant.

Our vibrant color palette clearly sets us apart from our competitors, who tend to use neutral or cold colors.

The presentation of our brand is illustrated with pictographics. These are illustrations or icons with minimalist shapes and vibrant colors. This is how we communicate our core messages in a friendly, confident and straightforward way.

Flyers, business cards, stickers and other giveaways

Our self-service product is the MessengerPeople API. This product has its own logo. The “face” of this product is the superheroine Captain API.

Among our greatest marketing materials were the MessengerPeople Playbooks. In multiple languages and adapted to different target markets worldwide, these 30-50 page lead magnets provided statistics, use cases and success stories about the professional use of WhatsApp and other messaging services in general and about the MessengerPeople solution in particular.

In collaboration with Weltenwandler Design, we produced this video (in 2 language versions) that explains the MessengerPeople platform in a nutshell.

Notify is an app from MessengerPeople that allows owners of an Android or iOS device to subscribe to channels from companies and celebrities and then receive push notifications from them. They can reply directly or be forwarded to a WhatsApp chat.

MessengerPeople Branding

© 2018 MessengerPeople GmbH
Sören Purz
Art Direction
Matthias Mehner
Head of Marketing

MessengerPeople Playbooks

© 2022 MessengerPeople GmbH
Sören Purz
Typesetting and design
Katharina Kremming
Matthias Mehner
Adhisma Das
Michelly Purz
Writers

MessengerPeople Produktfilm

© 2018 MessengerPeople GmbH
Sören Purz
Art Direction
Weltenwandler Designagentur GmbH
Production, Illustration, Animation
Simon Osterhold
Music, Audio

Notify

© 2019 MessengerPeople GmbH
Sören Purz
Logo and promotional design